so the new meta is building a consumer b2b product everyone could use rage bait marketing the brand to solve the cold start problem hard pivoting the brand positioning into something corporate once you have reached brand notoriety and then deploying a rabid sales team of giga jocks onto the market why this could work getting product seen in competitive category is hard, but if you can do it there is massive market TAM rage bait makes everyone know who you are after repositioning this could make it easier to sell to middle managers because they know you, trust is baked into knowing the brand why this could not work you have to bridge the gap between the rage and middle managers selling you internally to their boss is it worth it to have people know your name from rage vs having to convince them that buying your thing won't get them fired idk tbd