You can virtually drive your influencer marketing cost down to zero. All you need is to be well connected with the top names in your space who’ll support you when you make big announcements. And the simplest way to do that? Become a respected content creator in your niche. Do it long enough, and you’ll naturally become an acquaintance to the top people in the industry. At that point, you’ll never need to spend a dollar on influencers for the rest of your life.