My BIGGEST advice to creators is stop doing deals on a "per view" audience, especially if you have a high quality following All views are not the same, and they aren't worth the same Understand that when you're negotiating any deals.

For example 1m views in gaming niche - gamers have very little spending power vs 1m views in AI entrepreneurial niche - ai enthusiasts have MUCH HIGHER spending power They aren't the same, don't price them as the same