Whoever wins the #worldseries tonight is going to make a legion of fans for life. The psychology of fans and how people identify with sports teams is fascinating. Like goslings, young boys imprint on the team that wins when they are young. A championship leads kids to identify with a team for life--especially boys aged 8-12. This is when I became a Toronto @BlueJays fan for life and it has been followed by 32 years of suffering. The psychology of female fans is slightly different. They can identify with a team at any age. But one way or the other, tonight will create an entirely new generation of fans.