When we launched FLORA in February, node-based creative workflow tools were relegated to the realm of power users. By thinking first principles to design an *intuitive* workflow tool, we were able to build the first workflow tool that felt like a creative tool, where exploring your creative process & building a workflow felt synonymous. This resonated really well with creative professionals and is why we’ve seen so much success since launch. 7 months later, many companies are starting to ship node-based creative workflow tools similar to FLORA, building off some of the interface ideas we’ve put out into the world. What we always knew about workflows has become obvious to the rest of the world. This is great, as it helps advance the natural evolution of creative tooling. We view ourselves as an applied HCI company & creative tooling studio, so seeing our interface ideas spread is part of our mission. However, we’re still in early days. What other folks are pivoting to now is only the first step in a long journey for us. Adobe was founded in the 1980s to build the first creative tools for the PC’s graphical user interface. They shipped Illustrator, Photoshop & Premier in the late 80s / early 90s. Creative interfaces have not really changed since. Today, we’re living in the generative computing paradigm. And a new computer needs a new creative interface. The current version of FLORA is just the foundation for the true creative interface we’re trying to build. Just like Adobe & Figma, FLORA is a deeply complex product that will take years for us to research, design & build. Our product vision is only 30% complete, and the real impact on the creative industry will occur in the latter 70%. Very grateful to have the opportunity to build creative tools at such a pivotal time, and with such a great team at FLORA. Now back to work - that 70% won’t build itself.