Web3 still doesn't understand what IP actually is For most, it's Marvel, Disney, and Hollywood studios. IP is everything you do online: - every tweet you write - every photo you take - every review you post on your blog The sum of your online presence is IP. Web3 talks about RWA and gets it immediately IP is literally RWA, but nobody connects the dots. Camp already has music and media IP onchain, but the potential is so much bigger than that.