Crypto marketing can’t afford to be templated and boring look at what Boundless did with their whitepaper launch (shoutout @reka_eth for sharing this on our recent podcast with @blakeminhokim) Instead of dropping a PDF and tweeting "our whitepaper is live," they created Proof of Read → You could highlight any word or sentence in the whitepaper → The site would generate a shareable image with your highlighted text → A berry progress bar showed how far you'd read (gamification without points farming) → They challenged the community to "prove they can read" (riding the "nobody reads" meme) Results 🍓 1M+ impressions within 2 weeks 🍓 200k on discord Actual engagement and people genuinely wanting to read a whitepaper (which never happens in crypto) Don’t treat launches like announcements, treat them like campaigns.