this guy write manifestos about "power-maxxing" and collected 27k followers who all want the same thing he does - influence his theory: elites outsource thinking so become "epistemic slave" and get real power he figured out one thing: writing ABOUT influence attracts people who WANT influence. but that's the trap - actual decision makers don't read power-maxxing manifestos, they're too busy having power his handle handle (schmitt/land reference) + mao quotes + cynical analysis = signaling he's "in" on post-rat/acc discourse he built an mlm scheme for influence. selling the dream of power to people who want it but don't have it. might be profitable he writes that all "riffs" (ideologies) are masks for wanting power. his own riff is "i'm the guy who understands how power works." it's meta but still just content for wannabes compare to dwarkesh patel who he mentions: dwarkesh makes content FOR decision makers (interviews with tech leaders). this guy makes content ABOUT becoming a decision maker - for people who aren't cope network the 27k aren't elites who will outsource their thinking to him. they're other kids who read manifestos about influence while actual influential people are... doing things that matter peak silicon valley brain rot