7 Headline Mistakes That Hurt Your Conversions: From a $200M+ Email Marketer and Copywriter, Chase Dimond 1. Being Overly Clever A clever headline may appeal to you, but it could confuse your reader. How to fix this: Make your headline: Simple Descriptive Straightforward Prioritize clarity over cleverness. 2. Being Too Vague A vague headline speaks to no one in particular. How to fix this: Make your headline: Address your target ...