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Dealers tracking recon from the moment of purchase are uncovering hidden delays.
Charlie Spradlin, Sales Director at @artmoehn, explains how reframing recon timing drives speed and profit.
"Not everybody tracks the same things, but from date of purchase to on the lot photos, full set were 10 days."
"I spent my money the day I bought the car, it matters, there's automatic expenses associated with it. I think it's crazy to not consider [transport]."
"We flip to an in-house photo process, we used to outsource it. I didn't always get the consistency that I wanted, sometimes we would wait a day or two for people to show up 'cause someone was sick or something was wrong. We now have a full recon facility detail. Everything happens out of one building. We have photos done at the exact same time, so as soon as the car comes in, we have a set of photos done, and then as soon as it gets through the shop and through detail, we have a set of photos done. That's cut our time down by like two to three days."
Daily Dealer live hosted by @samdarc and @udemartino
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