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The Future of Web3 IP : @pudgypenguins
1. Luca Netz Davinci Motel Day 3
@LucaNetz shared how Web3 changes the way we build IP.He calls Pudgy Penguins the first mainstream Web3 IP, where holders aren’t just fans — they’re participants who share in the brand’s growth and success.
2. A New IP Model
Unlike Disney or Sanrio, Pudgy holders have real power inside the ecosystem. It’s basically like owning a piece of Mickey Mouse in the 1950s but now, it’s on-chain.
3.The Participation Layer
In Pudgy’s world, fans become co-owners.
Through Overpass, holders can license their NFTs, create products, and earn royalties forever.
It’s not just about collecting — it’s about building together.
4. The Flywheel Effect
IP growth → Community expansion → Product sales → Web3 onboarding → NFT demand → Ecosystem success.
Everyone grows together a real win-win cycle.
5. Key Success Metrics of Pudgy Penguins So Far
Social Media: 10M+ total followers, setting the culture standard in Web3.
Toys & Collectibles: $200 figures now resell for $3K–$5K even collaborating with Korea’s Lay.
Physical Presence: Real-world visibility still matters before the metaverse fully takes over.
Memes & Stickers: 900M+ daily sticker impressions — pure cultural dominance....

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