Time for crypto to put on its big boy pants Until recently, projects could get away with cryptic posts like “big things coming” “iykyk” “stay tuned” But those days are mostly over, there’s very few people left who fall for it and you often end up disappointing when the thing comes out, time to cut that shit out If you’re trying to generate attention and a sustainable following, you now need to show real tangible proof of what you’re building Yeah, you actually need REAL stuff, what a novel concept The best form of product marketing is clearly explaining what the thing does and how it provides value for users And if you don’t have that or it’s not ready, then just wait until you’re there Don’t take the lazy path with cryptic posts - the default assumption now is that you’re faking it and won’t make it Build real shit, get real users, and talk about that