Marketing will look more like sales over time Sales was always about trust but it never scaled Marketing scaled, but lost the trust For years, paid UA closed the gap But now buying traffic is too expensive In this new world, people become the marketing channels Founders build in public. Operators become influencers Soon personal brands won't just drive attention, they'll drive conversions Marketers will run brand accounts for their team members: - the founder talking about product - the "CTO account" posting about tech - and that one guy who doesn't do much, but everyone on the internet seems to like Then sales steps in BDs will operationalize those personal brands to message the people who follow them Warm outbound from trusted voices This unifies sales & marketing into one motion: relationships at scale - For marketers, attention isn't worth anything if it doesn't convert - For sales, booking calls without brand authority is a losing battle Because personalization without trust is still spam You can AI generate the perfect message, but if you don't trust who it's from, you'll never respond That trust layer is what we most recently shipped at Safary...