I first heard this story with The Late Show with Stephen Colbert team in 2022: someone was using Runway to work 10x faster. For a week, he kept it to himself, and everyone assumed he was pulling all-nighters. When he finally shared his secret, the entire team became Runway users. Since then, I've heard similar stories multiple times, people describing Runway as "our secret weapon." Check out this behind-the-scenes look at an Under Armour TV commercial made with Runway and their secret weapon.