Sitting at a coffee shop 80-year old guy who runs a business networking and coaching group shows up He's meeting with the owner of a plumbing/HAVC business After chatting for a while, the older guy goes, "Look, I like you, but here's my concern. You specialize in two different services - but everyone in our group only does one. I don't think this will work out." The younger business owner basically starts pleading to be let in and says he'll only stick to one of his services in the group. Easy $1,000/year sale using the reverse psychology method. A privilege to see a master at work.