I turned a small eco water brand into 100+ LA store placements in 1 year. Most eco startups never scale beyond a farmer’s market stall. Why? Because great products mean nothing without distribution. Here’s how we fixed that for Whatrr: Step 1 - Nail the pricing - Match the market, don’t tax people for being sustainable. - Same hydration, same cost, less guilt. Step 2 - Do the unscalable - I visited 250+ 7Elevens myself. - Every “no” got us closer to a “yes.” - Distribution is built on sweat, not ads. Step 3 - Align incentives - Every bottle comes with $1 of $Whatrr tokens. - Customers don’t just buy water, they join the system. That’s not just distribution. That’s Internet Capital Markets in motion.