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One of our biggest issues on Abstract ATM is KOL Marketing.
They get paid to make a tweet about a product they can careless about just to generate hype.
Their "KOL Campaigns" is just hiring a bunch of their friends to post Pictures and make more Tweets which just leads to more "over hyped" products.
I think the Consumer base is starting to catch onto this as these "KOLs" have tweeted 100s of "Products & Games" that have ended up doing just about... nothing.
the "KOL" Era is coming to and end.
Community first led marketing is coming in HOT ✳️
Soon.
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