"How to Excel in BD / Sales" 1/ This world is a huge sales scene; regardless of industry or position, whether for businesses or individuals, BD/sales skills are crucial. Hello everyone, I am Ivy, currently responsible for BD & Sales at INFINI. I used to focus on growth for B2C, and now my main work is on growth for B2B, helping corporate clients with asset management. Although B2B and B2C businesses are vastly different, the fundamental principles of customer acquisition are the same. ----------- I want to share some of my summaries on BD / Sales strategies. I divide the core process of BD / Sales into five stages: 👉 Customer profiling and outreach channels 👉 Building connections 👉 Increasing trust 👉 Conversion 👉 Long-term management Next, I will break these down one by one.