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The 20-30 age group is obsessed with Tesla… "They buy it like an iPhone" The 20-30 age group in South Korea has become deeply enamored with Tesla. As of November this year, Tesla has maintained its position as the top-selling imported car brand. Notably, both men and women in their 20s and 30s have shown that Tesla has significantly outpaced the second-place BMW. Although December sales figures have not yet been reflected, analysts suggest that Tesla's position as the top-selling imported car brand for the year is virtually assured. Men in their 20s and 30s have purchased a total of 16,000 Teslas so far. Among these, the Model Y has recorded an overwhelming 10,574 units sold, followed by the Model Y Long Range with 2,580 units. The Model 3 ranks third with a total of 2,209 units sold. The highly anticipated Cybertruck's Cyber Beast trim has sold only one unit in the South Korean market. Women in their 20s and 30s exhibited a similar trend. The vehicle they primarily chose was the Model Y, with a total of 3,888 units sold. The Model 3 followed with 1,083 units sold, while the Model Y Long Range model secured third place with 620 units. Industry experts evaluate the 'Tesla craze' as a form of 'fandom culture.' For the 20-30 age group, the purchase is not based on the vehicle itself but rather on the Tesla brand as a whole. This indicates a completely different purchasing behavior compared to traditional car buying norms, which is a common explanation among them. Professor Lee Ho-geun from Daedeok University’s Department of Automotive Engineering stated, "Tesla is a typical brand for early adopters," adding that "the younger generation consumes the brand rather than the car itself, which is very similar to the purchasing pattern of buying an iPhone."

The excellent sound system that comes standard in all Teslas