tomorrow my great friend Khamzat @KChimaev is fighting for his dream - UFC Middleweight world championship and I wanted to share with you a little piece of lore from my life ⬇️

Another busy week finished. Focus has been: - Advancing AI gameplay innovation - UAE market positioning - Building relationships Every move is about scaling globally while keeping Abu Dhabi as our anchor. Big things coming soon.

Had dinner the other night with three people who each built billion-dollar companies. We spoke less about what we’ve done... and more about what’s next. Watch this space.

In gaming, it’s clear whether you face an NPC or a player. Customer service should be no different... right now, it feels like we’re in a match without knowing who’s on the other side.

Morning coffee in Abu Dhabi: afternoon calls with partners. The work never sleeps when your vision is global — and neither do the opportunities.

Where I’m from, a man’s word is everything. I live by the Chechen code of ethics — promises aren’t spoken, they’re lived. Break your word, you lose yourself. A handshake is a contract. Yes means yes. No means no. It’s simple, not easy. The weight of your words makes you strong. When I give mine, it stands. — Ilman

Most games use AI to patch holes. We use AI to change the core economics of gaming — creating systems that adapt to players, keep them engaged, and give them ownership of value. This is not a feature. It's a revolution.

Meetings. Negotiations. Strategic moves. - Exciting times

I didn’t move to Abu Dhabi to build “just another game.” I moved here to build the world’s leading AI-powered gaming ecosystem and position the Middle East at the centre of the industry.

Great to host @iCrazyTeddy at our new Abu Dhabi HQ recently. He captured a few clips of the space. We’ll share the full story here soon, along with what’s coming next, we've got some exciting plans in the pipeline! For now, enjoy a sneak peek 👀