deBridge: The next phase begins When we talk about scaling DeFi towards mass adoption, we often talk about technical challenges: throughput, liquidity, L2s, latency, cryptography. Actually, I think the thing mostly holding us back is something else. It’s friction. It’s the same kind of friction that held the early internet back. Before HTML, formatting broke depending on what kind of browser you were using - your browser had to be compatible with the site you wanted to load. If that hadn’t been solved, there would be no Google, no world wide web. No ecommerce, no social media… I’m using this to illustrate the point that friction doesn’t just mean things are annoying to use, it means missed opportunities. There are just too many frictions that as DeFi users we’ve learned to tolerate. Every time someone misses a trade because they don’t have the right gas token..or a transaction reverts at the worst moment. Every time execution depends on infrastructure knowledge instead of intention… Friction as the enemy of opportunity All of those are creating missed opportunities - not just to make a profit, not just to build confidence as a trader or to execute strategies as planned, or to experience a new ecosystem, or a new financial primitive, but to feel DeFi as one big beautiful playground. DeFi is about following your curiosity, trying something new, taking risks, making mistakes, learning from them, and having fun along the way. We founded deBridge because we saw an opportunity that we couldn’t act on and go as far as we wanted to, arbing between Ethereum and another chain. The UX made it impossible and there was no non-custodial solution just to capture opportunities freely between the two ecos. So, we set out with the idea of building something to have a better time onchain: more opportunity, more alpha, and less limitations on what we could do. We’re still focused on solving that original goal, to make onchain markets as open as the internet. In the next few days, we’re unveiling a major step toward that future. Something foundational. Something we’ve been building toward for a long time. Stay tuned - Alex and the deBridge team

deBridge: The next phase begins When we talk about scaling DeFi towards mass adoption, we often talk about technical challenges: throughput, liquidity, L2s, latency, cryptography. Actually, I think the thing mostly holding us back is something else. It’s friction. It’s the same kind of friction that held the early internet back. Before HTML, formatting broke depending on what kind of browser you were using - your browser had to be compatible with the site you wanted to load. If that hadn’t been solved, there would be no Google, no world wide web. No ecommerce, no social media… I’m using this to illustrate the point that friction doesn’t just mean things are annoying to use, it means missed opportunities. There are just too many frictions that as DeFi users we’ve learned to tolerate. Every time someone misses a trade because they don’t have the right gas token..or a transaction reverts at the worst moment. Every time execution depends on infrastructure knowledge instead of intention… Friction as the enemy of opportunity All of those are creating missed opportunities - not just to make a profit, not just to build confidence as a trader or to execute strategies as planned, or to experience a new ecosystem, or a new financial primitive, but to feel DeFi as one big beautiful playground. DeFi is about following your curiosity, trying something new, taking risks, making mistakes, learning from them, and having fun along the way. We founded deBridge because we saw an opportunity that we couldn’t act on and go as far as we wanted to, arbing between Ethereum and another chain. The UX made it impossible and there was no non-custodial solution just to capture opportunities freely between the two ecos. So, we set out with the idea of building something to have a better time onchain: more opportunity, more alpha, and less limitations on what we could do. We’re still focused on solving that original goal, to make onchain markets as open as the internet. In the next few days, we’re unveiling a major step toward that future. Something foundational. Something we’ve been building toward for a long time. Stay tuned - Alex and the deBridge team