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Brian Balfour
I've been thinking a lot about growth in the age of AI. As the title says I have a prediction the platform will be ChatGPT.
But there is a more important lesson. The cycle that occurs behind distribution shifts. If you know the cycle, then you know how to play the game.
I break it down step-by-step with @lennysan on this episode. Enjoy!
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Pay attention to this: @bbalfour (founder of @reforge, former VP of Growth at @HubSpot) has studied every major platform shift—from Facebook to Apple to Google—and he’s spotted a pattern that’s about to repeat with ChatGPT.
Brian predicts that within the next 6 months, ChatGPT will become the next major distribution platform.
In our conversation, Brian shares:
🔸 The 4-step cycle every platform follows (and why ChatGPT just entered step 2)
🔸 Why ChatGPT’s platform launch could be bigger than Facebook’s early platform
🔸 The exact signals that ChatGPT will launch a third-party platform within six months
🔸 Why you have six months (not years) to make your platform bet
🔸 Why companies that don’t integrate with ChatGPT will lose to competitors that do
🔸 Why so few companies are actually doing what they need to be doing right now
Listen now 👇
• YouTube:
• Spotify:
• Apple:
Thank you to our wonderful sponsors for supporting the podcast:
🏆 @DeveloperXM — The developer intelligence platform designed by leading researchers:
🏆 @Basecamp — The famously straightforward project management system from 37signals:
🏆 @MiroHQ — collaborative visual platform where your best work comes to life:
26,96K
Brian Balfour kirjasi uudelleen
Pay attention to this: @bbalfour (founder of @reforge, former VP of Growth at @HubSpot) has studied every major platform shift—from Facebook to Apple to Google—and he’s spotted a pattern that’s about to repeat with ChatGPT.
Brian predicts that within the next 6 months, ChatGPT will become the next major distribution platform.
In our conversation, Brian shares:
🔸 The 4-step cycle every platform follows (and why ChatGPT just entered step 2)
🔸 Why ChatGPT’s platform launch could be bigger than Facebook’s early platform
🔸 The exact signals that ChatGPT will launch a third-party platform within six months
🔸 Why you have six months (not years) to make your platform bet
🔸 Why companies that don’t integrate with ChatGPT will lose to competitors that do
🔸 Why so few companies are actually doing what they need to be doing right now
Listen now 👇
• YouTube:
• Spotify:
• Apple:
Thank you to our wonderful sponsors for supporting the podcast:
🏆 @DeveloperXM — The developer intelligence platform designed by leading researchers:
🏆 @Basecamp — The famously straightforward project management system from 37signals:
🏆 @MiroHQ — collaborative visual platform where your best work comes to life:
120,38K
Brian Balfour kirjasi uudelleen
🌈 🗣️ SCULPT speaker alert! @bbalfour says the AI tech shift happened... but the AI distribution shift has just begun.
He's the Founder/CEO of @Reforge, the expert training platform used by leading product teams everywhere. Before, he was VP of Growth at HubSpot where he led growth for their CRM and Sales products.
Brian's spent years studying, breaking down, and predicting major shifts in tech.
Have y'all heard about this AI thing? Now, he's here to share what's coming next.
Brian's thesis: We're ~6 months away from the biggest distribution platform shift since the App Store. AI has transformed how we build products, but the distribution revolution is just beginning (always lags). When it hits, there will be extraordinary winners (and losers).
Come hear Brian break down exactly what's coming, who the winners will be, and how to position your company so you don't get left behind.
September 17th! See Brian at SCULPT -- the GTM conference by @Clay_gtm ⬇️
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🦇 Raising the bat signal. Are you building faster than ever? I’m digging into the new product development bottlenecks caused by AI and would love to chat...
There is a bit of a “Launch Velocity Paradox.” AI is accelerating build speed, but it’s creating new problems.
If you’re working with launching AI-native features and re-thinking, feature flagging, or config-driven release strategies, I want to hear from you.
Especially if you’re using tools like LaunchDarkly, Flagsmith, PromptBook, or building your own system.
A few things I’m curious about:
1. How are you adapting launch workflows to support AI-powered, non-deterministic features?
2. What are you doing for visibility into what’s been shipped and to whom?
3. Where do you store LLM prompts? How do you rollout changes or target specific customers with new versions?
This is for some writing and product research. If the above resonates, hit me up!
Just drop a 🙋 in the comments or DM me. We’ll set up a quick 20-minute call with me or one of my team members.
Thank you in advance!
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