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Amanda Goetz
Author of Toxic Grit (coming Oct 2025) | 🧩 Life’s A Game Newsletter | 2x Founder + 4x CMO + 3x Mom | Prev @EY_US @theknot @house__of__Wise
Guys this platform is hilarious.
I’ve tweeted for months about cognitive behavior, marketing insights and productivity for working parents….
Nothing gets more than a few likes.
So I wanted to see something…...
I tried a divisive tweet.
Almost 4m views.
And now I’m being called the worst names.
If this is the game on here,
I don’t want to play.
13,86K
Fun fact: after I turned in the full MS of my book my editor asked me to print it out, cut it up and completely reorganize the thoughts.
She said:
The content is there, the story is not.
Now this may seem normal to those who have been through the process
but it WRECKED ME!
All of a sudden I thought "well they finally figured me out. I'm not an author!"
And it sparked a memory:
I remember in high school, my coach would yell at me the most during practice.
And one day I broke down crying.
He came over and said "I'm the toughest on those who have the most potential"
That sentence rewired me.
You are in the game.
Be coachable.
Twenty years later, my editor’s request felt like that coach on the sidelines...
She wasn’t exposing me as a fraud.....she was pointing at possibility.
So I spent two weeks on the floor with scissors, tape, and 300 shredded pages.
Chapter by chapter, the story finally clicked into place.
And the voice in my head shifted from “I’m not an author” to “I’m becoming one.”
Takeaways if you’re getting tough notes right now:
1️⃣ Feedback isn’t a verdict; it’s validation that someone sees your potential.
2️⃣ The first draft proves you can start. The rewrite proves you can finish.
Question:
What’s the toughest piece of feedback you’ve ever received that ended up being a gift?
PS I'm off to NYC today to record the audio book for TOXIC GRIT!
Can't believe we are just 12 weeks from release date.

20,14K
I can't stop thinking about this video I saw recently.
A psychologist showed a person 2 snicker bars and asked them to choose.
Well....that's an easy decision.
They are both the same.
Then the psychologist showed the person a snicker bar and an almond joy.
The person had a preference...
She picked the almond joy.
No one cared which she chose so the cognitive load of that decision felt low...
she could make the decision easily.
Story time....
For over a year I battled with the idea of filing for divorce.
I would google "should I get a divorce" and take quizzes, read articles and look at forums.
I thought I was looking for information
but I was really looking for permission.
Finally a therapist said to me:
"In life there are no right or wrong decisions....there is the decision you make and then making it the right one for you"
In life....we need to remember the snickers vs. almond joy.
No one really cares what decision we make.
Every day:
- people change jobs
- people leave careers
- people end friendships
- people leave relationships
I hope this helps someone today 💛
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I’m excited to join @mercury on Thursday, August 14 to discuss creating and monetizing your personal brand.
We'll dive into:
🔹 Building a personal brand with purpose.....Learn how to become the “face” of your business without overshadowing it, and use your unique voice to carve out space in a crowded market.
🔹 Strategically monetizing your brand: From newsletters to digital products, we’ll unpack how to diversify revenue streams and use your brand as a lead magnet for growth.
🔹 Balancing business and life: Discover the mental frameworks and boundaries that sustain founders managing both a business and a life outside of work.
🔹 Evolving as a modern entrepreneur: Whether you’re pivoting after an exit or building your brand in the creator economy, we’ll dive into what it means to stay relevant—and resilient.
Founders: This is your moment to redefine marketing by leading with your story, scaling your brand with intention, and designing a business that aligns with your life.
📅 Register now: Link in the comments

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