Why is it important for a project's CMO to have complete project experience? Because many aspects of project marketing are interconnected. If the groundwork is laid properly, it can better accumulate for the later stages, thus avoiding significant adjustments later on (such as changing names, altering community management models, or modifying channel cooperation terms), which would increase sunk costs. A CMO with complete project experience can relatively early predict the impact of marketing strategies on subsequent developments, allowing for better planning in advance.

When encountering problems, he believes in metaphysics Simple and crude, but effective (Serious face, and has mastered ChatGPT fortune-telling method.)

Last week was a "gap week" in Europe, with little work to do other than essential meetings and deals. Every day, I see the scenery, take pictures, go shopping, and eat. When your mind is empty, think about your life and your plans. After coming back, I was refreshed, I was woken up by dreams every day, and I made several big decisions decisively. Bet on a big wave to come, stay tuned.

Ran two Apple stores Finally take out this pink iMAC The experience and feeling of use is very good Now it feels like there's magic in the study Walk in and enter the state for a second

Since the increase in project investment, Users are becoming more and more sensitive to advertising, and after the rise of a number of "mouth" platforms, In fact, the logic of KOL delivery has long changed. 🟢 In the second half of 23 years, it was popular to "vigorously produce miracles", the project party had a large budget, and the user's ability to screen advertisements had not yet been stimulated. To put it bluntly, most Web3 projects have never done anything about it, so they directly voted for all the KOLs who were okay, creating a prosperous scene on Twitter. In addition, it happened to be the end of the bear and the beginning of the bull, and the KOLs had more money in their hands, so the project would build a KOL round while it was hot, and PUA KOLs could work without too much cost. At that time, both retail investors and listings paid for the bills, and the ROI of the project was extremely high. 🟢 In 24 years, you will find that there are more and more projects that have begun to be launched, and after the budget is sprinkled, it is impossible to achieve differentiation, and there is no big splash, and after users begin to identify Guangzi, large-density delivery will cause disgust. Therefore, the project began to focus on "refined delivery" - according to different narratives and Mkt purposes, find corresponding KOLs, and design the rhythm of publicity and distribution. @JELabs2024 it was at this stage that this part of the demand was discovered, differentiated and specialized, and a large number of cases were quickly accumulated. If the overall advertising strategy is well designed, it will be a great plus for the project, whether it is the brand, user growth, and transaction volume promotion. 🟢 Later, anyway, it is a well-known thing for the project to advertise, so it is better to advertise publicly, so the project began a series of "mouth masturbation" activities. The "mouth stroke" activity has indeed increased the exposure of the project, but the user's trust in the project has decreased. When mass content floods the Twitter stream, it inspires a sense of distrust and boredom among the group. 🟢 Next, when the project is launched, it must be necessary to find a solid core support group, and at the same time, it will be supplemented by some atmosphere groups. The so-called core support group, that is, they really recognize the project and the team, and feel that the project is meaningful or can bring people to make money. Questions such as "is it better to push short or long" are only at the level of "technique" and are not essential. The essence is that KOLs should be careful. The content of shouting directly with money is not infectious, so the project must at least make some groups "emotional" first. Of course, it's good that this part of the group is an influential big KOL, but if it's a KOC or ambassador, it's also very good, anyway, the main thing is a true outpouring. The atmosphere group is here to set off the atmosphere and amplify the effect. 🟢 At this stage, for the project party or agency, it is not just as simple as finding KOLs and budgeting. After the specific share, or you are also welcome to make an appointment with interested friends to communicate.

Since the increase in project investment, Users are becoming more and more sensitive to advertising, and after the rise of a number of "mouth" platforms, In fact, the logic of KOL delivery has long changed. 💚In the second half of 23 years, it was popular to "vigorously produce miracles", the project party had a large budget, and the user's ability to screen advertisements had not yet been stimulated. To put it bluntly, most Web3 projects have never done anything about it, so they directly voted for all the KOLs who were okay, creating a prosperous scene on Twitter. In addition, it happened to be the end of the bear and the beginning of the bull, and the KOLs had more money in their hands, so the project would build a KOL round while it was hot, and PUA KOLs could work without too much cost. At that time, both retail investors and listings paid for the bills, and the ROI of the project was extremely high. 💚 In 24 years, you will find that there are more and more projects that have begun to be launched, and after the budget is sprinkled, it is impossible to achieve differentiation, and there is no big splash, and after users begin to identify Guangzi, large-density delivery will cause disgust. Therefore, the project began to focus on refined delivery - according to different narratives and Mkt purposes, find corresponding KOLs, and design the rhythm of publicity and distribution. @JELabs2024 it was at this stage that this part of the demand was discovered, differentiated and specialized, and a large number of cases were quickly accumulated. If the overall advertising strategy is well designed, it will be a great plus for the project, whether it is the brand, user growth, and transaction volume promotion. 💚 Later, anyway, it is a well-known thing for the project to advertise, so it is better to advertise publicly, so the project began a series of "mouth masturbation" activities. The "mouth stroke" activity has indeed increased the exposure of the project, but the user's trust in the project has decreased. When mass content floods the Twitter stream, it inspires a sense of distrust and boredom among the group. 💚 Next, when the project is launched, it must be necessary to find a solid core support group, and at the same time, it will be supplemented by some atmosphere groups. The so-called core support group, that is, they really recognize the project and the team, and feel that the project is meaningful or can bring people to make money. Questions such as whether it is better to push long or short are actually only at the level of "technique", and they are not essential. The essence is that KOLs should be careful. The content of shouting directly with money is unemotional and infectious, so the project must at least make some groups "emotional" first. Of course, it's good that this part of the group is an influential big KOL, but if it's a KOC or ambassador, it's also very good, anyway, the main thing is a true outpouring. The atmosphere group is here to set off the atmosphere and amplify the effect. 🌈 At this stage, for the project party or agency, it is not just as simple as finding KOLs, budgeting, and designing content. After the specific share, or you are also welcome to make an appointment with interested friends to communicate. Let's 🍗 go eat first

JE Labs' monthly net profit is transferred to the exchange to invest BTC every day, and then the BTC from the exchange is regularly transferred to cold wallets. With the new high of BTC, I found that the original stable happiness is such a feeling...

JE在爱琴海💚 @JELabs2024

There is a team that has ideas, is reliable and meticulous, and can also share the real feelings of the team that alpha has brought me to make money: When I observe everyone's work every day, I can't help but smile at my aunt.

Ah, a familiar feeling... Looking back at 21 and 22 years, many Web2 funds entered Web3 in a big way. Will it be different this time?