Incentivize content attractive to the audience you want to attract Many are incentivizing content attractive only to those who intend to extract

Are there actually 108k real people on CT?

There is no such thing as another NFT szn if the absolute last marginal buyer for NFTs on the entire planet is a treasury company. Let it go.

I don’t think InfoFi is dying (and I don’t think Voh actually does either) - it’s just going through the growing pains that P2E gaming did a couple years ago What started out as a cool way to incentivize quality content on the timeline to attract users to your project devolved into mindless spamming with 0 conversion or value add for the project when the masses found out about it and started trying to find ways to maximize earning potential. Sound familiar? Yeah - it’s scholars/grinders/botters from every p2e gaming campaign except this time there is no game it’s just posting on CT. We already saw how that played out. The solution here isn’t quite the same as gaming though. There you have to optimize for people playing games because they’re fun, not because they’re trying to make minimum wage as a side hustle. Ultimately player capital in > player capital out or the system collapses. With InfoFi/mindshare marketing it’s ok to have money out > money in because that’s literally what the marketing budget exists for - it’s a finite campaign designed to convert dollars into users. That’s literally what user acquisition is. And that’s where the rub is (and something I’ve been very outspoken about for a couple months now) - eventually projects will stop paying people who have no ability to convert new users. Marketing is not charity. It’s not some benevolent desire to just throw money at people for spamming, but projects and teams who haven’t managed well are doing that and it has convinced a bunch of ppl here that this is normal and sustainable. I believe what you’ll see in the next iteration is a hybrid between the old model of KOL-spend (real influencers, not the ppl with low reach who call themselves KOLs) and the broad leaderboard grinder money shower. It’ll be a high quality project earmarking money for direct deals with 3-5 “champions” to banner carry, and much smaller portions of marketing spend allocated for grinders on the boards. Projects will always want to pay for high signal content - that’s literally marketing. They won’t always be willing to give away free money for spamming in an engagement group.

LMAOOOOO this is amazing S/o to Baskitch for the custom wassie made in the likeness of my beloved lion jpeg Also thanks to Mr. Cochran for donating one of his pre-paid wassie customs for this creation :) Go check out the wassie artist 🫡

I've been sharing this one with you for the last few days, and opinions fun launched now. Suuuuuuuper interesting mechanics allowing ppl to trade viral opinions (or launch their own in hopes of going viral). Creators win. Top engagers win. "right and early" might win. This is a new primitive. Very cool to see financial rails tied to opinions and attention markets. Feels like a good iteration on memecoins as viral-trend-speculation proxies. There will inevitably be more teams trying to spin up these sort of products. I'm interested in all of them. And apparently I made some money by highlighting them before they went live. Free money is everywhere in crypto.

210x'd my boss's y4p count for today and absolutely smoking the big K creator at his own yarmerboard (whatever that means) What floors we sweeping?

DeFi That's how you grow the pie and generate rev. Study Uniswap. Study Project X bootstrapping $100k in 10 days. Study Polkadot revitalizing their chain by attracting over $300m in TVL for Hydration DeFi. Study Bybit leaning into onchain DeFi with xStocks as a next new huge monetization vertical. Study Raydium generating >$100m in buybacks over the last years. Study ???. We built a better system for money and finance. Why not utilize it in every sector.

Breadguy has added a billion dollars in value to the MegaETH ecosystem. Once crypto companies realize this the arms race is obvious. Most will come to this conclusion too late.

Started off the morning with a little gigaverse fishing w/ icobaby We caught a hornaldo(?) - no idea what it means, but it looks rare Abstract gaming - play for fun and to make memories.