Beloved UK coffee brand “Flat White or F**k Off” started, as so many iconic brands do, as a joke on a podcast. Legendary ad man @rorysutherland invented the business as a an alternative for busy commuters sick of waiting behind casuals with elaborate coffee orders who don’t know what they want. From one simple joke, Charlie Hurst, Tom Noble, and Will Sudlow created a brand that now spans online merch, social media, and even a popular London pop-up shop. Hear how they made it happen — and why @Jason advises that young people just DO THINGS rather than waiting for permission.