Objectively speaking, Brother Sun's recent comments about "Winning Studies" and his posts on Xianyu are not well-received. As an entrepreneur listed on NASDAQ, you might as well learn from Buffett and hold a "Lunch with Justin Sun." Hold it once a year, and donate the proceeds from the auction directly to Zeng Ying or compensate the users of PGALA from that year. This way, your reputation will improve, as it carries on Buffett's philosophy of helping young people while establishing a responsible entrepreneur image. Now, let me analyze why "Winning Studies" and Xianyu are not well-received, point by point: First, comments like "stay away from old Deng" may seem to cater to young people, but they also offend most middle-aged individuals, as they are the backbone of traditional old money and platforms. Second, there are many utilitarian elements in "Winning Studies." Even if you only focus on personal IP, it can easily attract criticism, not to mention that you are backed by HTX and Tron. For a business to survive long-term, it always requires an altruistic spirit. Finally, Brother Sun's post on Xianyu should have been ghostwritten by an assistant. There are many gray areas on Xianyu, and it has a significant impact on the real economy. Being in Hong Kong or Singapore, you should understand why locals rarely shop online. For example, in Hong Kong, if you want to buy a razor: first, you need to take a taxi, enter a mall, pass by a milk tea shop to buy a cup of milk tea, drink it while selecting a razor, and after buying, have a meal nearby before taking a taxi home. This whole process allows the milk tea shop, mall, and taxi (driver) to earn money from you. But if it's online shopping, only the online store makes money. Over time, this will only make it harder for physical stores to operate. In summary, at Brother Sun's current scale, what he lacks is not this bit of controversial traffic, but rather genuine reputation and vision. Especially in the current bear market, there should be a focus on light marketing and heavy responsibility. Even in the cryptocurrency space, no matter how big the market is, it requires altruistic values to support it, which is the cornerstone for great entrepreneurs to survive long-term.