A love letter to the Seashell collectors we used to be. One of the first thing I collected when I was a kid, anytime I was by a lake or shore. @JervisArt and I planned with popkins early on to include that call-back to one of the most primitive, relatable collectible experience. In clayno team fashion, we obsessed over design and baked-in collecting. Maximum effort. Months of RnD. hunreds of concepts. A catalog of potential sbts. So proud of what the gang pulled off with the Popkins. We live and breathe this shit