Are we actually ready for billboards? We’ve only been out of stealth for 3 months, so it feels absurdly early. But we tried to answer the question the same way we evaluate product market fit. Here were the signals we looked at: 1. Do we actually have PMF? One proxy is promoters. Hundreds of customers have referred other companies or posted about @lightfld. Usage is another signal. Activated users spend 35+ minutes per day, 5+ days per week in the product. Hard to spend more time somewhere than ChatGPT and not get some value from it. 2. Do trials convert? This one surprised me. About 1 in 2 companies that try Lightfield become paying customers. We haven’t even built real onboarding yet. That number will probably fall with scale, but it suggests awareness may be the bottleneck. 3. Does brand matter in this category? ...