MrBeast reveals the secret to getting millions of views on social media “A big part of getting 100,000,000 views on a video is whether it’s something someone has seen before or not. There’s this analogy I like to use, if you’re driving down the road and see a cow, you’re probably not going to look at it. Who cares, you see them all the time. But if you’re driving down the road and see a purple cow you’re going to look like four times and remember it” “It’s kind of the same way on social media. If you’re scrolling through videos and it’s something you’ve seen before it’s like seeing a regular cow. But if it’s a video you’ve never seen before, like putting a bunker underground and having two people live in it, that’s the equivalent of a purple cow on social media” “Make your ideas the purple cow, don’t just be the cow”

FT @MrBeast @TheoVon

additional context sorry thought itd be better to say “there’s this analogy” than “there’s this Ted Talk I watched” Jimmy did credit