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In 2026, just one word: endure!
My childhood friend runs a business, with 60-80 new companies each year, and he has clearly felt the changes in recent years.
A financial software company in Xi'an told me a few years ago that they wouldn't even look at orders below 3 million; last year, I saw them take on orders of 500,000.
A supporting enterprise in the chip industry in Qingdao used to sell products for 90 yuan each, now it's 40 yuan each; revenue has increased, but profits have decreased significantly.
A company in Wuxi, considered a basic industry, has cut salaries by 10% for all employees, which is relatively fair, at least they haven't laid anyone off.
A company under a state-owned enterprise in Chengdu is effectively laying off employees by forcing those over 50 to take medical leave, paying them a basic salary each month to rest at home, and they will receive their pension when they reach retirement age.
………
There are many such examples; there are still industries in good condition, like shipbuilding, but they account for too small a proportion.
A few years ago, when visiting companies, they would talk about future prospects, how much to invest, and what new projects to build; now, they basically keep quiet about the future and focus on how to endure in the current environment.
On a personal level, maintain the status quo, avoid major spending or investments, and if possible, don't change jobs; the uncertainty about the future is too great.
If you still don't believe it, you can go to local five-star hotels or well-known restaurants and see if they have set up takeout stalls, and make your own judgment.
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