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My favourite part of Steve Jobs iPhone launch in 2007 is 4 minutes he spends counterpositioning iPhone to Blackberry.
Masterclass:
▫️pulls up greatest 2x2 market map ever (smart vs. not so smart, hard vs. easy to use)
▫️takes a swig of water
▫️rips into the Blackberry keyboard for being static (“there when you don’t even need it”)
▫️unveils touch gesture on iPhone (no stylus, just fingers)
▫️caps if off by saying “and boy have we patented it” (the Apple nerds lose their minds)
17 hours ago
I think about this a lot:
Blackberry (recruiting) told me in 2008 that the iPhone was the best thing that ever happened to them. “Apple is marketing for us, growing the market of smartphone users.” BlackBerry growth actually accelerated after the iPhone launched.
better than any market cap mckinsey ever made
Over 3 billion iPhones sold and $2T+ in revenue for Apple. Literally, the greatest 2x2 market map matrix in the history of capitalism.
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