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This might be the SCARIEST and/or CRAZIEST thing I've done in years.
But, here we go...
Even before PLG (Product Led Growth) there is usually Founder Led Growth.
I've long believed that *everyone* in an early-stage startup should be selling the product and helping customers get value. Even if you've never done sales. *Especially* if you've never done sales.
But, there's no reason to limit this to just the early days of a startup.
So, in the spirit of curiosity, learning and love, I'm trying something new.
I'm going to jump back into "early-stage" mode and help sell HubSpot. Not just sell the vision of HubSpot (which I do all the time), but sell the actual product/platform that we provide to customers.
HubSpot is 20 years old and has 280,000+ customers. Why would I do this?
Simple, because: I LOVE HUBSPOT!
And, I want to share my love with as many other founders and founding teams as I can.
Also because I'm competitive and love a challenge.
I'm going to track it all and see how many customers I can attract to HubSpot Free or Starter edition.
I've got a ton of ideas I want to try that I think will help drive sign-ups.
As part of this effort, I'll be creating a series of "founder to founder" videos. Some ideas I have:
1) A "speed-run" of signing up for HubSpot and getting your first contact in there and starting to use it.
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