Hype factory or retention fortress? In web3 we've mastered the art of hype, but we fail to keep users around. Most funds and resources of a project go into building awareness, growing the brand, and converting users. This mostly happens through airdrops, KOL campaigns, speculation, or other pre-TGE shenanigans. Important, but not even close to the end game. Once those users are in? Crickets. Projects throw millions into acquisition, only to watch 80%+ of those new users run out the door within 90 days. It's like filling a leaky bucket with gold. It's shiny, but wasteful in the end. The problem starts with misplaced priorities. Web2 marketing teaches us that retention is king, a 5% bump in retention can boost profits by 25–95%, yet web3 teams keep chasing vanity metrics like total wallet connects and boosting shortterm growth. Compared to web2, acquisition costs fly through the roof in web3. But since web3 users are also among the highest-spending customers on average, that isn't necessarily a big problem. It turns into a big problem when they don't come back, making it impossible to ROI on your campaign or long-term growth spend. There is only one person who can solve this problem: YOU. If you have no real product value, poor onboarding friction, and zero habit-forming loops, it means your targets will convert, try your product out, and leave quicker than you can imagine. Incentives mask fake PMF, turn them off and your growth stalls immediately. Do you want to solve this? Flip the script. Build for retention first, acquisition second. Start with an amazing product that solves real pain points for clear ICPs. And no, “crypto degen” isn't an ICP. Create behavioral loops and frictionless UX, foster your community, be consistent in your communication, and provide exclusive experiences to your real users. Only then can you really grow. Result? Lower CAC, compounding LTV, and growth that sticks. A deeper dive on those topics will come in other tweets ;) Want to improve your product? At Renaud Partners we help you spot where strategic enhancements are needed and construct the perfect-fitting framework to solve these problems once and for all. We provide elite product frameworks, GTM support, craft the clearest narratives, and help you build elite teams. ...