We’re rolling out content disclosures to enhance transparency on the platform, starting with the “Paid Partnership” label. You can now clearly disclose when organic content is paid for or incentivized by a third party, without having to include “ad” or “sponsored” in the copy.

𝕏 serves as the authentic pulse of humanity. Transparency is at the core of that — and undisclosed promotions erode trust in the timeline. Clear labels like these strengthen the integrity of the platform and protect our global town square.