As frequently requested, here is my subjective ranking of the “easiest” to “hardest” sales roles in crypto, assuming you are working for top-tier entities. (If you are at a new or non top-tier entity, it’s difficult either way.) Take this as just for fun. Easiest to Hardest Traditional Corporations Oh, you work for Samsung? You work for BlackRock? They already know your name. There are more people who want to work with you. Even if you don’t perform well, at least it looks good on your resume, and you might just transfer to a different division if the company shuts down its “experiment.” The hardest part is selling the idea to your own boss, who then has to sell it to their boss, and so on, turtles all the way up. Crypto Exchanges (CEX) There are good reasons why major crypto exchanges sponsor F1. They have tons of money and users, and they benefit from that level of visibility. At the end of the day, liquidity is still concentrated in top CEXs. Wallets Outside of crypto exchanges, wallets are one of the best ways for users to access crypto. Custodians / Prime Brokers As institutional adoption becomes more important, these players are increasingly sought after. Their licenses themselves also act as moats. Funds This can also be very hard, depending on how you look at it. In this market, deploying capital is not that hard, but actually finding early projects that generate real profit is difficult. DeFi Of course, it depends on the subtype of DeFi. Top DeFi protocols are still able to attract liquidity, which makes them highly desirable. There are many DeFi projects, but many have died out completely, so the field has become more of a competition among a small number of top players. Compliance / Forensics Tools It’s very niche, and the field is dominated by a small number of top players after several shutdown. However, there's a steady demand for such service. Audits Audits are still important for credibility, but the field is becoming increasingly competitive. Infrastructure Of course, this depends on the subtype of infrastructure. Large payments for infrastructure have mostly come from mainnets and L2s, and based on feedback, selling infrastructure has not been easy. In addition, while there are clear leaders, they are not necessarily in a comfortable position due to increasing competition....