Recently, there have been changes to Twitter's advertising rules, and the use of AI to complete work tasks has become a hot topic. Lighthouse held an internal meeting where we discussed platform rules, changes in the creative environment, and survival strategies during the bear market. We summarized each speaker's comments to share different perspectives with everyone. Jin Tuzi @btcpiggy: When the rules first change, it's good to post some light content, observe the environment, and find safe ways to express yourself. Don't overdo it during the period of unclear rules. First, stabilize your account status, then consider scaling up. ZC @ZhanweiC: Content must be based on real participation. What you have truly done and experienced qualifies you to express yourself. Readers are becoming more mature, and hollow expressions are hard to gain trust. Trust is built over the long term. Da Mo Ge @damobianyuan: Many current trends seem lively, but those who can sustain themselves in the long run are very restrained in their positions and pacing. Keep the main position in core assets, and use small positions to explore new directions; risk control must always come first. The same goes for content; simply writing about projects is unlikely to leave a lasting impression. What truly resonates and generates volume often involves emotional, relatable, and genuine experiences. Patience is required in a bear market; not every hot topic is worth participating in. Regarding AI, he also reminded everyone to treat it as an independent entity, with important information managed separately. Accounts and assets should be operated in different environments, and safety awareness must come first. 0xAllen @0xallen888: After the market cools down, the phase of relying on platform dividends and tasks to gain profits is slowly coming to an end. Traffic will no longer be evenly distributed to everyone; simply repeating past methods will only weaken the effect. Advertising will not disappear, but relying solely on advertising will be hard to sustain long-term development. A more realistic approach is to treat content as an entry point, not an endpoint. While outputting, enhance your judgment and professional skills, such as trading cognition, strategy understanding, and community operation, to diversify your income structure. Twelve @12_MgCapital: The bear market phase is more suitable for preparation rather than being led by emotions. Currently, market liquidity is limited, but emotions can easily be amplified; in such an environment, one must remain calm. He mentioned that AI-related directions will continue to ferment, and production and promotion methods will be reshaped, but what truly deserves attention is not the concept itself, but whether there is a clear profit logic and sustained value. When participating in the market, improve your understanding of project backgrounds and structures; don't just look at popularity. Practice analyzing charts and understanding trend structures, and think about where capital enters and exits. Instead of chasing high positions, it's better to study relatively low-positioned assets and stable structural combinations to prepare for the next cycle in advance. There were several consensus points from this meeting: the logic of platform traffic is changing, ways to make money are changing, creators need to be more professional, and participants need to be more rational. Long-termism is more important than short-term emotions. Lighthouse will continue to discuss these hot topics and will keep adjusting its direction.