A great irony here is that when Bezos bought the Post in 2013, he had a great spiel about how he wanted to recreate the print news bundle for a digital age — where hard news, lighter content, games and amusement, and advertising combine in symbiosis. Then he just didn't do it? His first CEO hire, for example, had no background in product, tech, consumer marketing, or anything else that might be relevant to executing on the bundling strategy, but rather was a DC graybeard.