Worst ways to kill your crypto project - launching at $1B+ valuation with no users - zero incentives hoping for "organic growth" - rewarding people just for showing up, not for real usage - founder ego over market psychology - blaming "mercenary users" for your failure Best ways to build a successful crypto project - launch at a fair valuation so we make money together - good product with PMF (but understand: no one tests apps for free) - reward actual usage and risk-taking with tokens - make early users investors in what they're building with you - accept reality: crypto users want financial upside or they're gone Study projects like Hyperliquid that work, not dead ones that fought against human nature.