New work: Embarcadero campaign identity for @fal by Adam Ho, I.S.P. Really proud of this campaign art direction (+design, motion, concepting, and production) for fal’s first OOH campaign in San Francisco, in collaboration with Hyun Jung Lee. Together, we created over 50 unique different pieces of creative in record time. It was also special to return to this brand design I formulated a while back. Credits to the fal team: @tinasang @nina_gerov @gorkem

@fal these were my favorite pieces.. dusted off some after effects for the 3-panel liveboards :)

@fal ty @tttraaacy for taking the video :)