i started Whatrr because i couldn't stop asking questions no one had answers to: why are we still using a material that takes 700 years to break down? why hasn't anyone made something better that costs the same? why does "eco-friendly" always mean expensive and inconvenient? everywhere i looked, i couldn't unsee the damage plastic bottles were doing to oceans to wildlife to communities that depend on clean water so instead of waiting for someone else to solve it i decided to build the solution myself that's how Whatrr started at first, not as a business idea but as a response to a problem i couldn't ignore i wanted to create something that: breaks down in 7 years instead of 700 costs the same as plastic bottles tastes just as good (better, actually…natural American mountain spring water) fits into people's lives without asking them to change because i discovered while building that: people don't need to be convinced to care about the environment they already do but they need solutions that fit into their 3-second decision at the grocery store ...