If I were running a top 10 NFT brand, I’d 1. Migrate the old contract to enforce royalties 2. Launch the NFT strategy 3. Align the brand and revenue with that strategy 4. Return to Web3* *before everyone leaves for good Explaining in more detail 👇

1. Migrate and enforce royalties This is essential to: - open or expand revenue streams - fuel the strategy and properly align with holders - motivate and incentivize the team to focus on holders again Bonus: somebody will miss the migration, effectively reducing supply

2. Launch the NFT strategy Strategies have proven to be the most effective alignment mechanism because they benefit every holder simultaneously. And they create additional revenue from the 1% fees.

3. Align with the strategy Strategies only work when the brand is fully aligned. This requires creativity (see Chimpers Dojo or GVC Collector Badges) and, most importantly, routing revenue back into the strategy. If you don’t do that, the whole thing becomes meaningless. The brands willing to push the most revenue into alignment will be the future winners.

4. Return to Web3 This means shifting focus back to Web3-native products, experiments, activations, and genuinely empowering your community. Right now, communities feel taken for granted: used to supercharge Web2 expansion and side ventures, without delivering meaningful value back to holders, if ever, and certainly not anytime soon.

Conclusion All of this connects because monetary incentives push both the team and the holders to keep building together. The current NFT model and market are Web3-native. You cannot ignore that. Nobody believes the fantasy of Web2 suddenly buying exclusive digital collectibles at scale. (they will but not in the 'superfans' model) Unless brands return to alignment, people will simply choose the collection offering the strongest value, especially when the value propositions are similar across the market.