Spot on here One of the mistakes NFTs/Crypto projects made was trying to reinvent the wheel You have to meet people where they're at Fight ID is tapping into one of the largest sports in the world with UFC and building experiences within it Providing UFC fans with awesome IRL experiences, tied with the ability to show their loyalty via seamless digital tokenized experiences I can see this being one of the project that "cracks" the digital <> IRL experience gap Really interested to see how this plays out Excited to be partnering with Fight ID for this post 🫡