Don't let a good idea pass you by because it's not your best work.

Once you train yourself not to take things personally, you put yourself in the driver’s seat. It doesn’t mean that you can never be angry - but you get to choose when and how that is framed...instead of reactivity. When emotions stop controlling you, so do other people. - @drgurner

“Your self-respect sets the tone for the way you’ll be treated in this world.” – @LightofEmotion

“More than a mountain... Alex Hormozi @AlexHormozi built a machine.” That’s how I’d describe the launch of $100M Money Models on August 16. He didn’t just release another book. He orchestrated a full-scale, live business training event...and he did it for free. I've got two launches coming up in the next six months and I have been taking notes... and listen he's a big deal, famous-type. So I'm not worried about his scale, but his tactics. This is what modern authors should be watching because: 1. Build a System, Not Just a Stage Hormozi took the reservoirs of trust and momentum he’d built over the $100M series and turned them into a live event with no replay, no fluff... a one-hour masterclass airing once, live. That’s what launches should feel like: rare, high-stakes, highly engaging. 2. Stack Value, Multiply Impact Rather than a single book launch, he layered: •A free, live teaching session •A mystery project he’d spent 4 years building, delivered only to attendees •Five mystery headliner guests No, this wasn’t hype. It was a calculated value stack . 3. Tactical Scarcity and Community Fuel the Buzz Pre-orders upgrade to VIP, affiliate incentives reward advocates, and the one-time live-only delivery design creates both urgency and show-don’t-tell excitement . Modern Author Playbook Lessons: •Don’t just launch a book: launch a learning opportunity, a live experience, a system. •Crack the value stack with exclusive content, surprise bonuses, and live access. •Design for scarcity... and community. Launches aren’t one-person shows; they should be ecosystem-wide movements. What did anyone else take from his launch?

What have you seen in nature recently that made you feel happy, peaceful, or free?

“Mindless hard work is easy. Anyone can bash their head against the wall with more and more work. What's difficult: Being able to work hard AND know when to step back, take a break, and recharge. It's the balance that matters.” – @stevemagness

What could you speak for 30 minutes about on stage with absolutely no preparation?

Most authors think a book sells copies. Speakers know better: a book sells stages. Here’s the quiet truth: •A bad book hurts more than no book. •A too-narrow book won’t get you booked. •The best Speaker books aren’t memoirs or manuals... they’re hooks. Hooks that: 🎤 Turn into keynotes audiences remember 🎤 Anchor workshops and breakout sessions 🎤 Get you booked by event planners who need confidence you’ll deliver I’ve seen this firsthand with speakers like Steve Fredlund (Do the Unright Thing), Gregory Offner (who calls books “campaign assets”), and Josh Linkner (whose books seed years of keynote content). Speakers don’t just publish books. They publish booking engines. If you want your book to fill calendars instead of shelves? Write with the stage in mind. 👉 This is Part 7 in my Modern Author Personas series. Read the full post here:

The most underrated skill in life is coachability.

“Listening to the news is a form of self inflicted torture.” – @FitFounder