Join us now for a live conversation on the future of advertising on X with @elonmusk and the X team!

Advertisers, join us tomorrow for a live AMA on the future of advertising on X with @elonmusk, @roman_grachev1, and X engineers, moderated by @MoniquePintarel. Reply with your questions by 1PM PT Wednesday and we’ll address them during the session.

The NBA Draft was the #1 pick on the timeline with video views climbing +23% YoY.

Starting tomorrow, X Ads can no longer contain hashtags. X’s user recommendation system has been improved with new capabilities powered by xAI's services, rendering hashtags unnecessary for effective engagement. This change is designed to optimize the experience and performance for both users and advertisers. To ensure uninterrupted ad performance, we recommend updating any active campaigns that include hashtags by replacing them with new ads that exclude hashtags.

Fans are locked in from kick-off to post-game memes. #NFLonX

From the Croisette to the timeline - business leaders and brands brought #CannesLions2025 to X in a big way. Top mentioned brands: @Spotify @McLarenF1 @lorealparisfr @amazon @Twitch

X and xAI are your ultimate partners to create value and catalyze growth—and this is just the beginning. With Grok, you can effortlessly optimize ad targeting, generate compelling ad copy and creative, and unlock powerful insights—all at the click of a button.

We're putting creators first. From expanded content formats, like vertical and 4K video, to our generous revenue-sharing program, creators can now earn a sustainable living from their content on X. #CannesLions2025

X CEO @lindayaX and @serenawilliams are at @stagwell's Sport Beach taking a deeper dive into the Williams sisters' new podcast on X. #CannesLions2025

Trend Genius places your brand in the heart of culture. Tell us the topics or conversations you want to join and our first-of-its-kind tool handles the rest. #CannesLions2025