ICYMI Korea welcomed XION founder Anthony Anzalone on Maeil Business News TV to discuss XION's major APAC Initiative Appearing on one of Korea's leading finance channels was the perfect launchpad for our APAC Initiative in the second half of 2025

XION's founder was featured in @BSCNews following his interview on Maeil Business TV - one of Korea's leading finance channels. "The brands we are working with don’t know they’re working with a crypto company... we’ve made crypto completely disappear”

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If XION is to fulfill its ambition of ‘making crypto disappear’, of bringing it to a mainstream audience, of driving adoption by global brands, then there is no better region in which to achieve this than APAC. XION's founder was recently featured on the top business TV news station in Korea, and announced a major APAC initiative. Here's why it's a key region for bringing Web3 to everyone, and why XION is set to dominate... For many decades, APAC has been the powerhouse of emerging technologies; Samsung now innovates more than Apple, Western car brands look to Kia and Hyundai for inspiration, and China builds transformative infrastructures that others can only dream of. In addition, APAC is the global crypto powerhouse with ⅔ of the world’s crypto users and, in some countries, 25% of the population owning crypto. If anywhere is going to be fertile for XION to combine mainstream traction with crypto acceptance, APAC is it. On Friday, XION founder Anthony Anzalone’s appearance on South Korea’s Maeil Business News TV, one of Korea’s leading financial TV channels, marked a pivotal moment in XION’s mission to accelerate Web3 adoption. Anzalone, or ‘Burnt Banksy’, as he is known to the 2 million XION community members, is already a regular guest speaker at the NYSE and NASDAQ. But, the Korean TV appearance marks a significant shift in focus and global expansion for XION. Anzalone emphasized a multi-month APAC Initiative that underscores why the Asia-Pacific region is not just a priority for XION, but at the epicenter of the global Web3 movement. With a steadfast commitment to empowering builders and communities, XION is ready to lead this transformative wave through its user-centric approach to mainstream adoption - ‘Making Crypto Disappear’. Here’s why APAC is at the core of XION’s strategy: the APAC region is the fastest to adopt new digital technologies, and XION is laser focused on bringing Web3 to everyone The APAC region is the undisputed powerhouse of cryptocurrency adoption, accounting for 60% of global crypto users and over 600 million individuals already holding digital assets. By the end of 2025, this number is projected to soar to 950 million, driven by a regional adoption rate of 7.8%, three times the global average. Nine of the world’s top 20 crypto-adopting countries, including India, Vietnam, and South Korea, are in APAC. This region is driving blockchain adoption like no other with individuals, businesses, and institutions engaging with decentralized technologies. They aren’t simply interested in holding digital assets, they’re integrating them deeply into their everyday lives. Consider South Korea specifically, a global leader with a 28% crypto adoption rate and 12.8% of its population actively using digital assets. With 12.3 million active users and a staggering $2 trillion in trading volume, Korea is the perfect showcase of Web3 potential. Its sophisticated financial ecosystem and tech-savvy population make it an ideal hub for XION’s localized initiatives, such as establishing XION Houses to foster community-driven builder innovation. Similarly, China, with 78 million crypto owners (5.5% of its population) and leadership in global blockchain patents, commands over $1 trillion in trading volume. Despite regulatory complexities, China’s technological ambition positions it as a critical market for scalable Web3 solutions. Whilst India, is the global powerhouse in crypto adoption, boasting 93 million crypto owners (21% of its population), $13.3 billion in crypto assets, and an astonishing $6 trillion trading volume. These numbers are not just statistics, they reflect vibrant APAC ecosystems where Web3 is already reshaping economies and societies. For XION, APAC represents fertile ground for mainstream innovation, where cultural dynamism, technological readiness, and economic scale converge to create unparalleled opportunities. XION’s Q3-Q4 APAC Initiative strategy will focus on onboarding more global brands and accelerating traction with builders, entrepreneurs, and communities. Already XION’s approach to onboarding global brands has proven highly successful with over 100 global brands including Uber, Amazon, Temu, BMW, and others leveraging its technology. Clearly, this demonstrates XION’s ability to bridge Web2 and Web3. Reducing user acquisition costs by 79% has been particularly attractive to major brands wanting to adopt and integrate blockchain technology efficiently into their legacy systems. Today, 4 million brand customers engage with XION seamlessly, often without realizing they’re interacting with blockchain technology. Reinforcing XION’s commitment to mass adoption by removing traditional crypto barriers like wallets, seed phrases, and multiple bridging on random coins. For builders at every level, expanding the reach of XION Houses in key markets like South Korea, China, Japan, Singapore, Hong Kong, India and Vietnam will reinforce XION’s commitment to builders and communities in APAC. These Houses will serve as catalysts for innovation, grounded in a deep understanding of local cultures and needs. “We’re not chasing redundant NFT marketplaces or DeFi clones,” emphasizes Anzalone, “We’re enabling groundbreaking solutions that resonate with APAC’s unique blend of tradition and cutting-edge technology.” In addition, the recent appointment of Adam Bates, the former Cardano CMO, to spearhead the expansion into the region is further evidence of XION’s commitment to become the ‘go to blockchain’ for APAC brands. Bates, having been invited to speak at Busan Blockchain Week by Korea’s biggest RWA exchange Bdan, has also been featured in the Korean Times and spent vast amounts of time out east. XION is still relatively unknown at the moment, but its trajectory as a new L1 blockchain (mainnet launch was only last December) with extremely high growth potential could be compared to the likes of Solana ($SOL), Sei ($SEI), and Sui ($SUI) at comparative stages of evolution. Backed by Circle ($CRCL) and as the first L1 blockchain to move quickly to become Title II EU-compliant, it has serious credentials to support this assessment. Initiatives like Dave, the Premier Mobile Developer toolkit that empowers 18 million developers to build on XION, coupled with Meta Accounts that enable tens of millions of brand customers to access XION’s blockchain technology for free, are further catalysts to accelerate adoption. Not surprisingly, as XION has rapidly grown in 2025, Anzalone has been invited to talk at the NYSE and NASDAQ about adoption, and will be a guest speaker at Korea Blockchain Week (where XION is a proud sponsor) to amplify XION’s commitment to driving mainstream adoption of Web3 and the global importance of APAC. As the XION founder concludes, “As I prepare to spend the second half of 2025 in APAC, working alongside builders and visionaries, I’m energized by the region’s potential to lead the world in integrating blockchain into everyday life. XION is at the forefront of this revolution, building bridges between Web3 and the real world, one community at a time.”

too much fire last week with all the content couldn't keep it business as usual had to match the energy here are the winners of the best content of the week I saw them all some made me laugh, some made me question everything. Keep em coming

1/ Here's the full episode of my conversation with @xAdamBates as he began his new role as CMO at @burnt_xion. There's some good alpha here about his approach at XION and also some of his reflections on blockchain in general, taken from his time leading @Cardano prior to joining XION. Summary Adam Bates, Chief Marketing Officer at XION, shares his journey into blockchain and his focus on simplifying complex crypto concepts for mass understanding. He stresses that user experience is the key driver for blockchain adoption, highlighting the importance of intuitive design, storytelling, and strong community-building. Bates explains how XION differentiates itself with seamless onboarding, no gas fees, and strategic partnerships that build trust. The conversation covers challenges in crypto marketing, the role of human-centric branding, and the future of blockchain as a user-first ecosystem. Takeaways -- Simplifying blockchain concepts is vital for wider adoption. Discussion about super apps like @infinex. -- User experience drives trust and retention in crypto. -- Community-building fosters long-term brand loyalty. -- Storytelling is a core element of successful marketing. -- XION’s focus includes no gas fees and frictionless onboarding. -- Partnerships with recognized brands enhance credibility. -- User acquisition and retention remain key industry challenges. -- Marketing should humanize blockchain technology. -- The future of blockchain depends on prioritizing accessibility and user needs. Timeline (00:00) Introduction to Adam Bates and XION (02:43) Adam’s journey in blockchain and marketing (05:42) Simplifying blockchain messaging (08:15) XION’s approach to user experience (11:23) The role of marketing in blockchain adoption (14:13) Challenges in the crypto space (16:50) Building community and relationships (19:28) User-centric design in blockchain (22:24) XION’s partnerships and future plans (29:32) Empowering entrepreneurs in Web3 (30:46) Marketing innovations with blockchain (32:41) Building brands on XION (34:29) Customer retention strategies (37:30) Human-centric blockchain experiences (41:59) Storytelling in blockchain (49:32) Returning to marketing fundamentals CC @BurntBanksy @Prajjwal08

커뮤니티 뜨거운 반응 너무나도 감사합니다 XION의 한국 사랑은 영원합니다 가즈아~🇰🇷!

you're firm, but I might as well. Hey Thanks for your interest in supporting XION. Once you accept these terms, you’ll be added to the official KOL group for updates, coordination, and support. Here’s a quick breakdown of the collab terms: Deliverables: – 20 posts over 1 month – Posts can be tweets, replies, quotes, threads, memes, etc. – Each post must mention $XION or XION – Content must be positive and aligned with XION’s vision Payment: – Compensation ranges from 100–200 $XION per month, based on your follower count and engagement Support: – We’ll provide a brief and narrative guide to help you with content direction – You’ll have creative freedom, as long as posts stay on-brand Once you accept these terms, you’ll be added to the official KOL group for updates, coordination, and support. Let me know if you're in.

Today, founder Anthony Anzalone was invited to introduce XION's major APAC Initiative on Maeil Business News TV - one of Korea's leading finance channels The multi-month APAC Initiative will boost Web3 adoption at all levels: retail, consumer, brands, institutional Here's how↓

Every day XION grows bigger in APAC At @AdventureX_Plan, China's largest Web2 hackathon, our stand was mobbed - 1,000+ builders ready to bring Web3 to everyone using XION This is how real adoption happens: in country, in person APAC, we're coming for you