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too much fire last week with all the content couldn't keep it business as usual had to match the energy here are the winners of the best content of the week I saw them all some made me laugh, some made me question everything. Keep em coming

1/ Here's the full episode of my conversation with @xAdamBates as he began his new role as CMO at @burnt_xion. There's some good alpha here about his approach at XION and also some of his reflections on blockchain in general, taken from his time leading @Cardano prior to joining XION. Summary Adam Bates, Chief Marketing Officer at XION, shares his journey into blockchain and his focus on simplifying complex crypto concepts for mass understanding. He stresses that user experience is the key driver for blockchain adoption, highlighting the importance of intuitive design, storytelling, and strong community-building. Bates explains how XION differentiates itself with seamless onboarding, no gas fees, and strategic partnerships that build trust. The conversation covers challenges in crypto marketing, the role of human-centric branding, and the future of blockchain as a user-first ecosystem. Takeaways -- Simplifying blockchain concepts is vital for wider adoption. Discussion about super apps like @infinex. -- User experience drives trust and retention in crypto. -- Community-building fosters long-term brand loyalty. -- Storytelling is a core element of successful marketing. -- XION’s focus includes no gas fees and frictionless onboarding. -- Partnerships with recognized brands enhance credibility. -- User acquisition and retention remain key industry challenges. -- Marketing should humanize blockchain technology. -- The future of blockchain depends on prioritizing accessibility and user needs. Timeline (00:00) Introduction to Adam Bates and XION (02:43) Adam’s journey in blockchain and marketing (05:42) Simplifying blockchain messaging (08:15) XION’s approach to user experience (11:23) The role of marketing in blockchain adoption (14:13) Challenges in the crypto space (16:50) Building community and relationships (19:28) User-centric design in blockchain (22:24) XION’s partnerships and future plans (29:32) Empowering entrepreneurs in Web3 (30:46) Marketing innovations with blockchain (32:41) Building brands on XION (34:29) Customer retention strategies (37:30) Human-centric blockchain experiences (41:59) Storytelling in blockchain (49:32) Returning to marketing fundamentals CC @BurntBanksy @Prajjwal08

if you thought last week was good, just wait

a message to @HyFiSamurai the promethean is mine

thank you everyone for the birthday wishes yesterday what a huge day. our @KaitoAI mindshare is more than double our TGE this is what war mode looks like

XION is a really fierce project, @burnt_xion has more than 800,000 monthly active users, and EarnOS, which is built on it, has now directly exceeded 4 million users. They have also just launched a development kit, Dave, which connects to 18 million mobile developers around the world. To be honest, this is the difference between "usable" and "just usable". XION does not engage in any fancy on-chain concepts, but hides all the underlying technologies, and users do not feel that they are using the blockchain at all, but it is easy to use and use. EarnOS is also designed to be simple, allowing users to earn without the need for complex wallets and interactions. Dave makes it easy for mobile developers to access Web3, so that users can come in and developers are more willing to play. Nowadays, many chains talk about "modularity" and "scalability", but XION has taken a different path: don't talk so much about it yet, let ordinary people use it first. If Web3 wants to truly break out of the circle, I think it may have to rely on this "hide the chain" approach. Although XION is not noisy or noisy, it walks very steadily. To put it simply, it does not let you "play with the chain", but allows you to use the product while the chain is already operating silently. This is the direction in which there is a real chance to run out in the future. The key is that it has a list activity on @KaitoAI, you must participate, you can pay more attention to the projects on @arbitrum, it has been very popular recently!!

War mode alongside @KaitoAI

OH MY FUCKING GOD AHAHAHAH

war mode. they’re ours.