It’s been 2 years building @Michelin3XPLR, Michelin’s first Web3 initiative. As both a builder and a collector, I was skeptical at first as we've seen most corpo Web3 attempts failed hard. My doubts were simple: 👉 Are they here for the right reasons? 👉 Do they understand Web3 culture? 👉 Can we educate them enough to make this a real success? But today, the answer is clear: Michelin gets it. •⁠ They treat Web3 as community and culture, not quick ROI •⁠ They learned the space deeply through events, IRL meetups, constant feedback •⁠ We sync 3–4 times a week + multiple HQ visits to refine vision and add real utility •⁠ No other project delivers this much IRL value: bi-weekly VIP experiences worldwide They can do this because they’re a $30B/year Web2 giant that’s actually committed. This is exactly what @NfinityLabs aims for: bringing real Web3 into real Web2. We’re not stopping 🚀