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<Belief is contagious>
Today was special.
We planned for 150 people. But over 1,200 from our IP community showed up. Ten times more than expected.
From day one, we’ve stood behind Aria as partners, incubators, and their largest investor. We believed early and backed that belief even when others doubted us.
Exactly one year and two months ago, I put out this X post to incubate and search for founders who could build the future of IP RWA:
That post led us to the incredible team behind Aria whose founding team have stellar experience across DeFi (top DEX), TradFi (Goldman Sachs), and music & entertainment law, with decades of experience closing major music catalog transactions.
Today, Aria is on its way to $100M+ TVL and has onboarded IP rights from Justin Bieber to BTS and BLACKPINK.
Even players like Robinhood are now imagining IP tokenization and following Aria’s lead in music and IP-backed assets:
Tonight was proof of how powerful this community and this movement have become for Aria and everyone who attended.
Early conviction deserves ownership.
So Aria is increasing the $ARIAIP allocation for $IP holders from 2% to 10%. This will be distributed to eligible holders starting from TGE and over time, a real signal of shared conviction and alignment.
In the age of AI, ownership and provenance are becoming the foundation of culture. Story exists to make that future possible, empowering builders to create, share, and own what they make.
Aria is proof of that vision in motion.
What began as a bold idea has become a thriving project reimagining music ownership. Soon, it’ll power programmable IP, with $ARIAIP as the first native IPRWA token on Story.
Belief is contagious....

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