I guess CT is learning now that any big name stablecoin deal is usually priced in the tens of millions. It doesn't necessarily need to be a grant in tokens but usually they require some form of support for ensuring liquidity. To source this liquidity for stables the hurdle rate can be anywhere from 8-20%. Without this liquidity guarantee a stablecoin is more or less dead in the water by these old corpos because they absolutely do not want to pay such a significant capital cost just to bootstrap a new business. Business 101 CAC = Cost of Customer Acquisition CLV = Customer Lifetime Value Also does this type of deal decrease the marginal CAC while increasing the marginal CLV? Then yeah worth it. Unfortunately, as we have seen in the previous years. Crypto BD teams are unable to convert these super expensive deals into CLV that exceeds the cost of acquisition This is pretty standard practice in most industries in some way or another.